Our History

Our Story

The Bike Rack is a family owned, locally operated retailer that has been dedicated to serving cyclists in Eastern Nebraska since 1972. Originally, we were just a small location at 108th and Mockingbird in Omaha. In 1997 we were proud to become a member of the Lincoln bicycle community when the owner of Blue’s Bike and Fitness purchased The Bike Rack and branded both stores as The Bike Rack.  We now total almost 35,000 square feet of bicycles, accessories and service with locations in both Omaha and Lincoln Nebraska. We are proud to say that, as a locally owned business, the money spent in Nebraska stays here and benefits our community.

In addition to convenient locations, The Bike Rack also supports local charity rides, trails and causes throughout Nebraska.  The owner of The Bike Rack is an active advocate at the city, state, and national level to promote and protect bicycling as a healthy sport and a mode of clean transportation. 

In the last 46 years a lot has changed. Thankfully, for us, and you, our commitment to customer service hasn’t. Whether you are preparing for an event or picking out your first bike, we are your best guides to cycling. Come in today and roll away happy.


The Bike Rack Advantage

The Bike Rack- Omaha


Bikes for the whole family

The Bike Rack- Lincoln